FOURTH PLAIN FORWARD

Lockup | Identity | Styleguide | Social Media

Brand expression image of a woman smiling in front of the logo's symbol

 The International District in Vancouver, WA is a thriving multicultural neighborhood filled with successful shops, restaurants, unique events, and activities. It is safe and inviting to visitors and the families that work and play here. Fourth Plain Forward contributes to the blossoming of this district’s foundation through hosting events in the park, taking part in urban design conversations, and partnering with other community-based organizations.

Graphic statistic: 5 neighborhoods inside of the Fourth Plain Corridor
Graphic statistic: 10 plus languages spoken inside of the Fourth Plain Corridor
Graphic statistic: 23,000 plus local residents inside of the Fourth Plain Corridor
Graphic statistic: 150 plus local businesses inside of the Fourth Plain Corridor
Brand style guide designed for Fourth Plain Forward

The visual brand harnesses the idea of growth and nourishment of Fourth Plain’s community members, protected by strengthening local business and providing opportunities for connection. This notion is at the forefront of every touchpoint.

Fourth Plain Commons: The building where Fourth Plain Forward holds an office

Fourth Plain Commons, the building that Fourth Plain Forward’s office resides. Building design and render by © Salazar Architect Inc.

Brand icons that represent aspects their values: local business, the environment, collaboration, and safety.

We designed a set of unique icons that showcase what makes the Fourth Plain Corridor special: the organic environment, local businesses, local events, and community resources. The brand’s pattern continues the idea of growth and connection.

Letterhead design
A series of stickers using the brand's icons accompanied by slogans that are representative of each sticker
A series of patterns showcasing the brand's font use along with the leaf pattern made by the logo
Tote bag design using the brand's logo
A set of text lockups showcasing the phrase: "Fourth Plain Business District, one of the most culturally vibrant districts around".

The brand’s font called Larken, contains forms that resemble nature: its ebbs, flows, and subtle stark curvature. Larken’s large family allows for typographic variation to keep the brand feeling fresh.

A postcard advertising a Guelaguetza in the Downs Neighborhood Park.
Brand expression image showcasing Fourth Plain Forward's logo caressed by large leaves.

“Thank you for your great work! I’ve been constantly blown away by your creativity and dedication to getting the work done, you are a great team to work with”

— Paul Burgess, Executive Director at Fourth Plain Forward

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